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2DocsToc - Health & Wellness Podcast

Doc2Doc Podcast

The Doc2Doc podcast, rebranded as 2DocsToc, focuses on lifestyle medicine, proactive disease prevention, and sustainable longevity. Hosted by Dr. Robert Hoyer and Dr. Abbass Shafii, the podcast engages audiences with expert discussions on health and well-being. The podcast is available on multiple platforms, including Apple Podcasts, YouTube, and Spotify, making it accessible to a diverse audience.

Project

Collaborating on the rebranding and optimization of the 2DocsToc podcast was a dynamic and rewarding experience. Our team worked closely with the hosts to achieve several critical goals over the semester. These included enhancing the podcast's audio and visual quality, rebranding its identity, and streamlining the production and publication processes.

Key achievements included introducing advanced recording techniques to improve sound quality, developing a cohesive branding strategy with new logos and color schemes, and redesigning the podcast website for better user engagement. We also implemented SEO strategies and created promotional content to boost discoverability.

Through iterative collaboration, we helped transform 2DocsToc into a polished and engaging platform, setting the foundation for long-term growth and audience retention. The deliverables exceeded expectations, equipping the hosts with tools to continue creating high-quality episodes while expanding their listener base.